A mobile app user decides whether or not to download an app in only a few seconds. These critical few seconds don’t afford marketers much leeway to tell an app’s story, let alone convey its unique value proposition. We often write about why you need ...
Clearbridge Mobile Architect, Roberto Galeano, describes the backend infrastructure as “a critical piece of mobile app development because that’s where the value is. An app in itself is nothing if it doesn’t manipulate the right data in a timely fash...
Mobile app budgeting is a task not many companies are adequately equipped for. Despite the prominence of mobile and the number of organizations that are realizing its importance, it’s surprising how little is understood about what it takes to build a...
Every mobile app development project involves some degree of risk. Depending on the nature of the project, these risks can vary, but they can typically be grouped into five categories. Five Types of Software Development Risk 1. Budget Risk: the risk ...
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