Mobile Application Development | Richer Customer Experience

Richer Customer Experience
If there’s a single truth to shopping, it’s that the customer experience matters. The Cisco survey mentioned above reinforces this, suggesting that context and hyper-relevance is a key way to win over digital consumers. A mobile app is the ultimate way to improve the customer experience, acting as an extension of a retailer’s brand and offering features that aren’t possible anywhere else. Here are just a few of the possibilities:
• in-store engagement and special offers via push notifications
• customized shopping experiences using beacon technology
• mobile payments from customer devices
Loyalty Integration
Mobile apps can facilitate both mobile payments and rewards programs on a single channel. Loyalty programs can work on a much deeper, more personalized level, offering discounts not only based on past purchasing patterns, but also customer geography, location within stores, interests, and more.
Deeper Analytics
In retail, insight is the new currency, and context is king. Delivering the personalized, hyper-relevant experiences that customers demand requires a deep understanding of the customers themselves, which requires data. Mobile apps offer unparalleled analytics capabilities, which allow retailers to better understand their customers and make data-driven business decisions that will improve the shopping experience and drive sales, both in-store and out-of-store.



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