Mobile Application Development | Benchmarking Mobile App Success

But with so much selection in the app market, users aren’t likely to give an app a second chance once they’ve lost interest. In fact, almost 35% of mobile app engagements last less than a minute, suggesting users don’t take long to find an app that provides them with more value. As a result, it’s become increasingly difficult for companies to develop and release a mobile app that performs well in today’s competitive market.

Benchmarking Mobile App Success
The definition of success differs depending on the nature of your app and your business goals. Typically, KPIs for measuring success are reflected in the following:

• Quantity – The number of downloads, percentage of target customers, usage statistics, or other quantitative metrics.
• Revenue Goals – If your app is set to monetize, success may be defined as a revenue figure, which may be driven from paid downloads or via in-app purchases.

The app market is saturated with products that fail to meet user expectations which is why it’s imperative to measure in-app analytics that will reveal patterns of user behavior so you can take actionable steps to optimize the overall user experience.

But before you can even measure success, there’s a harsh reality companies must acknowledge before developing a mobile app, which is that most apps fail. In most cases, there are a number of contributing factors to why this is. Here are 4 mobile app must-haves to help you set your product up for success in the saturated market:
4 Must-Haves for a Successful Mobile App
1. Market & Audience Research
With more than 2.2 million mobile apps available in the App Store today, there’s a great deal of choice for smartphone users so you need to make sure that people actually want or need your app.



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