iOS App Development | Mobile Application Development

Furthermore, Forrester predicts that by 2025, 50% of US adults under the age of 32 won’t pay for traditional cable subscriptions. Cord-nevers and cord-cutters will only continue to increase until they are the norm.

Why this change?

• The variety of options consumers have (SVOD, OTT, new devices, and platforms)
• The convenience to watch when, what, and where they want
• New content options and models available from premium services like Netflix and Hulu Plus
• Personalization – viewers are increasingly demanding services that learn their preferences and provide relevant recommendations
• Consumer ability to combine a mix of services and still pay less than traditional TV subscriptions
How Can You Appeal to Cord-Nevers?
One of the most valuable insights from the Global Video Index is the need for companies to focus on appealing to future audiences:
“You may be able to reach your audience of today – Gen Xers and Baby Boomers – via traditional media, but to reach your future customers, the buyers who will build your business, you need a mobile-first strategy that can be executed at scale.”

The majority of cord-nevers (mostly millennials) grew up in an era where illegally streaming content was the norm; now, this same audience is realizing the value of paying for high-quality, virus-free content from reputable services. For media companies and content owners, this is an opportunity to create new sources of revenue.



For More: http://www.fortifive.com/au/